Blood is a good predictor of protein-based pigments including grass stains.

Cocoa simulates a range of organic pigments, such as stains caused by coffee and chocolate. Below it is a strip after washing.Otherwise, our methodology is identical. Inspired by guidelines laid out by the Each cloth test strip has five stain areas, each soiled by a different mixture of contaminants. We’ve been working on a bunch of projects in the food & hospitality space that include branding, packaging, signage, and digital.

A new self-draining cap meant consumers no longer had to deal with drips.Just 4 years later, Tide with Bleach was the first detergent with full strength color safe bleach. Tide with Bleach. A single pac can clean, fight stains and brighten with no pouring or spills. After washing, 79.6% (average) of cocoa stains still remained on its test strips. Throughout our history of over 181 years, our business has grown and changed while these elements have endured, and will continue to be passed down to generations of P&G people to come. All Free and Clear liquid was the least effective at ridding fabric of cocoa. Now consumer’s colors could get the same quality stain removal and deep clean as their whites.

Over 60,000 loads of laundry have been cleaned for families since it started.Tide PODS® was launched in 2012.

Smart Tide Pods 3 in 1 HE Turbo detergent pods were almost as good at attacking tough stains as liquid Tide.In terms of fighting stains, both Tide liquid and Tide pods came out on top.More impressive though was the consistent clean these pods provided. What’s on the cards for High Tide in the rest of 2017? Quality: What we do, we do well. Both All and Arm & Hammer had trouble removing cocoa stains.Across all five tough stains, Tide left 52.1% (average) of staining behind.

They work out to about 25 cents per pod (one pod per load).

Tyler Lizenby/CNET 2x Ultra Tide featuring TV personality Kelly Ripa. That makes it the best overall performer in this group of detergents.

With twice the number of ingredients as leading liquid detergents, Liquid Tide made consumers laundry process easier as well as cleaned more effectively.

After 7 years of experimenting the project was cancelled but he kept working on it in his spare time. Today's high-efficiency laundry detergent pods, liquids and washing machines use less water per load.Decades ago, washing machines consumed a lot more water than today's high-efficiency (HE) models.

Thank you for visiting Tide.com For over 70 years Tide has been changing the way we do laundry and continually helping deliver the cleanest clothes you can get.The story began in the 1930s.

We’ve also been working with a few fashion and accessory brands… We delete comments that violate How Tide Simply Clean & Fresh was introduced by P&G in February 2014 as a lower-priced laundry detergent alternative to Tide as a way to boost sagging corporate sales during a tough economy.

Diversity: As inclusive as our brands. Since 1949, Tide has been the leading laundry detergent in the US.The 1950s saw affordable top loading washing machines become available, providing households a chance to experience the benefits of a better wash. A box of Tide came packed inside each new washing machine to show the power of the two working together.In 1968, consumers needed an easier way to remove tough stains, like food and blood. Not only did it leave clothes dirtier on average (58.2% stain remaining), performance was wildly inconsistent between each wash (57.1%, 63.2% and 54.3% stain remaining). For reference, according to the Citizens Campaign test results, detergents from brands like Tide, Gain, Persil, All, and Arm & Hammer all have 1,4-dioxane levels above the limit.