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Most recently, Parker was Senior Vice President for Global Premium Rums, Gins and Portfolio Scotch Whiskey brands at Diageo, where she drove transformational growth across her portfolio and completely revitalized several brands.
Parker will relocate to Bermuda with her family in August pending authorization by the Bermuda Immigration Authority. “Leading these two iconic brands which truly define their respective categories is a marketer’s dream,” said Parker.
Latest insights, case studies and news from agencies, tech vendors, freelancers and other organisations. Helping publishers increase engagement, improve monetization and drive new audiences. Bacardi has appointed Kathy Parker as chief marketing officer for its premium Patron tequila and Grey Goose vodka.. Parker arrives at the drinks brand following a … Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
The fastest way to find the right agency Kathy Parker to join Bacardi as CMO for PATRÓN® tequila and GREY GOOSE® vodka (Photo: Business Wire)Kathy Parker to join Bacardi as CMO for PATRÓN® tequila and GREY GOOSE® vodka (Photo: Business Wire) Parker arrives at the drinks brand following a spell at rivals Diageo, where she held a number of senior brand and marketing roles.Tasked with driving global strategy, Parker will report directly to chief exec Mahesh Madhavan, and will work alongside global chief marketing officer John Burke. Kathy Parker, Writer: Barney & Friends.
All you need to do is become a member of The Drum. It’s an exciting time to be joining the Bacardi team.”
Poet. I look forward to immersing myself in the vibrant culture and helping fuel the ambitious growth strategy. In her new role, Kathy will work closely with John Burke, Global Chief Marketing Officer, Bacardi Limited.
“With her entrepreneurial spirit, appetite for disruption, collaborative approach and results-driven leadership, she embodies the best of our culture and is a fantastic addition to our global leadership team at Bacardi.”
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Further down the chain of command Martin de Dreuille and Adrian Parker, respective vice-presidents of global marketing for the Grey Goose and Patron brands, will report to Parker.On her appointment, Madhavan said: “Kathy’s track record for delivering transformational growth on the brands she leads is truly impressive, and we are delighted to have her at the helm of Grey Goose and Patron, two brands that continue to captivate consumers and are critical to our long-term success.”Parker, who will relocate to Bermuda in August for the role, added: “Leading these two iconic brands which truly define their respective categories is a marketer’s dream.”Bacardi began its hunt for a new chief marketing officer last summer with the We would like to show you a description here but the site won’t allow us. The Bacardi Limited brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, PATRÓN® tequila, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Scotch whisky, ST-GERMAIN® elderflower liqueur, and ERISTOFF® vodka. Founded more than 158 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs more than 7,000, operates more than 20 production facilities in 11 countries, and sells its brands in more than 170 countries. 75% of The Drum Magazine readership are senior management or above.Benefit from our monthly exclusive magazine content in multi-format.Subscribe today and be educated, entertained and empowered.© Carnyx Group Ltd 2020 | The Drum is a Registered Trademark and property of Carnyx Group Limited. 865-982-0500 ~ office.
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Basic membership is quick, free and you will be able to receive daily news updates. “I am thrilled to join the Bacardi extended family. Creating compelling content your customers will love. Martin de Dreuille, Vice President Global Marketing, GREY GOOSE vodka, and Adrian Parker, Vice President, Global Marketing, PATRÓN tequila, will report to Kathy when she joins later this year. Kathy has 1 job listed on their profile. She was Keynote speaker for the 2018… Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. Always caring about children, and always acting on it ... while that phrase has taken many different forms, it's been an ongoing description of Kathy Parker's life, both personally and professionally. During her tenure, she also served as Senior Vice President Marketing Innovation and led global marketing and innovation for Guinness.
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Features providing insights into the marketing industries. Prior to Diageo, Kathy spent nearly 15 years at Unilever PLC working in a variety of marketing and innovation roles in global, regional and local assignments. Warrior. Search; Sell; About Me; Contact; Menu. Bacardi Limited announced the appointment of Kathy Parker as Chief Marketing Officer for Patrón tequila and Grey Goose vodka, with Ms Parker set … Or, browse all areas. Explore the latest, and greatest, creative work from around the globe.
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