Adeigbo's latest collection is full of cherry-popping reds, lemon yellows and sky blues with lots of feminine touches, like Fifties flare skirts, puffy sleeves and leopard-print headbands. “And we knew that this consumer was starting to ask for more transparency and for cleaner products.” As the founder of Clique brands, which includes beauty line Versed, Power says the ability to launch with a focus on digital marketing is also a strength of Avaline’s.“We saw a real opportunity to create a brand that is born digitally, that connects with this modern consumer,” Power says.
® & © 2020 CBS Studios Inc. © 2020 CBS Television Distribution and CBS Interactive Inc. All Rights Reserved. Report: @kellieautumn She was born on December 5 but the details about her birth year and place of birth are unknown. “But this was a no-brainer.”After many a relaxed wine night at home with her friend, Who What Wear founder Katherine Power, the two realized they knew very little about what went into the wine they were drinking — and that it was incredibly difficult to gather such information as consumers.Enter Avaline, the new “clean,” vegan-friendly, organic wine label from Diaz and Power, which launched this summer with a rosé and a white (the name, per the baby names web site Power found it on, means “sensitive, humble and lively”).“I’ve been a wine drinker for my whole life. While Lauder isn’t seeing a spike in the lip categories, other areas of the business are more robust.
Not once. : Meg UrbaniIn honor of #NationalLipstickDay, WWD chatted with the executive chairman of the Estée Lauder Cos. about sales in the age of uncertainty. Now the designer has secured $1.3 million of institutional investments from approximately 15 investors. It’s more anecdotal.” And we have a lot of confidence that it will stand alone without me.”Get all the top news stories and alerts straight to your inbox. If you had told Cameron Diaz in the height of her acting career that, fast-forward several years, she’d be a wine purveyor rather than an actor, she wouldn’t have been surprised.“There have been plenty of times in my life where somebody was like, ‘Hey, let’s do this,’ and I’m like, ‘OK,’ and you start to go down the road.
I actually figured it was the most responsible alcohol choice because it was made with fermented grapes! Skin care — particularly hero products — are performing well, with categories like facial masks surging; in makeup, concealers, shadows and brow products are also trending, he said. “I wanted to create a brand where I’m happy to go to work, where my team is happy to go to work and we’re creating products that bring joy to the makers. The video, which was set to Enya's 2000 track, "Only Time," ends with a triumphant giggle from Diaz.
But I had no idea of the process," she said.
As soon as I started to enjoy wine in my 20s, I never questioned what was in the bottle,” Diaz says. And I think that’s pretty much what everybody kind of thinks.”Diaz and Power met through Nicole Richie, Diaz’s sister-in-law and Power’s friend of roughly 20 years.“We initially met through Nicole when Cameron and Benji [Madden, Diaz’s husband] got together,” Power says. (Power likens it to learning a “very complex foreign language.”)“I think what kept us going is while we don’t know a lot about wine, we know a lot about this consumer,” Power says. “And we bonded over the fact that we’re oriented around wellness.
“I just thought, naively, it was just fermented grapes. And we knew that there was a whole group of consumers, wine drinkers, who didn’t want to be consuming those ingredients.”“I think, oftentimes, the best business ideas come from a founder’s personal needs,” Power says.
Cameron Diaz and Katherine Power of 'Who What Wear' have launched Avaline clean wines, after being fed up with the mystery behind organic grapes. We’re now in a situation where we are being advised about staying away, being careful about shopping. (They use the term “clean” to describe their wine, which Diaz says is akin to the more commercially used term “natural wine,” though Avaline does not qualify as a natural wine. As Cameron said, we wanted to provide a solution for ourselves, but also this demographic that I know so well, and that Cameron is so connected to.”The duo set out to create a wine that uses only organic grapes that aren’t farmed using pesticides.
@avaline @katherinepower #winechallenge #avalinewinechallenge ✨✨#ahhvaline ✨✨ Who’s up next?!?!"